The world of digital social networking is constantly changing and evolving as new users hop on board, and existing users demand more from the platforms they use.


5 Tips To Become More Popular On Pinterest in 2023 Social Overdoze
The world of digital social networking is constantly changing and evolving as new users hop on board, and existing users demand more from the platforms they use.

With over 420 million active Pinterest users worldwide, it’s no wonder that so many businesses are clamoring to get involved. And not only businesses. They are also influencers, fashion designers, professional chefs, bakers, or, for example, yoga teachers who want to get noticed on Pinterest.

Whatever category you fall into, these are some of the insider tricks to become more popular on Pinterest in 2023 by tapping into its hidden potential.

Plan Ahead

If you’re going to see any significant growth from Pinterest, then you need to plan ahead and dedicate some time each and every week to making it happen. Before you even start posting and pinning, sit down and plan out your content.

What topics will you focus on? What type of posts do you want to see on your boards? What do you want your audience to take away from your Pinterest boards? These are all important questions to ask yourself before you start, as they will determine your Pinterest presence's success. Even if your planning takes an hour, dedicate your time to it because it will pay off!

Pin Consistently With A Schedule

Most Pinterest users will tell you that they were only successful when they made it a consistent part of their marketing strategy. You can’t expect to post once, get hundreds of repins, and then never post again because your followers will quickly forget who you are and what you represent.

To become successful on Pinterest in 2023, you need to make it a regular part of your marketing strategy and post consistently. As a general rule, we recommend posting your Pins when most people are online, i.e., from 5 o'clock in the evening or at any time during the day on the weekend. Check your Pinterest analytics to see what time of day people repin or comment on your pins the most.

Find Your Niche And Stick To It

Unfortunately, you can’t please everyone. And if you try, you won’t end up pleasing anyone. When it comes to Pinterest, you must find your niche and stick to it. It’s important that you identify who your target audience is, what they want to see, and what they want to take away from your posts.

For example, if you’re a travel brand, you may want to focus on posting destination photos, travel tips, and inspirational quotes that pertain to travel. If you’re a fashion brand, then you may want to focus on posting outfit inspirations and travel hacks.

If your niche is narrow, such as astrology, spirituality, or numerology, you, too, have a chance to succeed! For instance, check out this pin called "angel number 1212 by", found on dozens of numerology boards on Pinterest. 

The image looks simple and contains only a short text. It's nothing extravagant that would take the author long hours to create. And therein lies the power! Pinterest users like simplicity, minimalism, and aesthetics. They want to learn as much information as possible without having to read a long article. They also want something that is shareable or that they can save as wallpaper on their phone. And that's all this Pin by @powerfulmantras offers.

Be Creative

Pinterest is all about creativity. After all, it's a visual social network—a place where users can upload and save photos or videos of things they like, have tried, or recommend.

Try to get creative with the way you post your content. It’s important to think outside of the box, and not just pin images straight from the source. Take your time when creating a Pin because quality is more important than quantity on Pinterest. Tools like Photoshop and Illustrator are the most commonly used to design pins. However, if you're not that graphically savvy, create your Pin through an online tool that does most of the work for you, such as Canva.

Share Your Pins Outside of Pinterest

One of the most important things you can do to increase your repins and overall engagement on Pinterest is to share your Pin outside of Pinterest. You can do this by embedding Pins on your website or blog or sharing individual Pins or boards on FaceBook, Twitter, or Instagram.

You can also encourage your followers to engage with your content by following other Pinterest boards that are relevant to your brand and then repining content from those boards to your own boards. This is a great way to get your content in front of new people and see it repined to your boards.

Key Takeaways

You can do many different things to increase your popularity on Pinterest, but these 5 tips will help get you started. When done right, these steps can help increase your repins, followers, and overall engagement on Pinterest and help you to become more popular on this social network.

  • Plan what and when you share. 
  • Be consistent (but don't overdo it.) 1-3 pins per day are just fine!
  • Find and dominate your niche. In other words, do what you know best or what you love.
  • Be creative and do what is currently trending.
  • Sharing is caring. Spread the word and share your pins on other social media networks.