What is TikTok audience?
According to a TikTok representative announced at the conference "#Realtime Marketing", the monthly audience of TikTok in January 2020 amounted to 18 million active users
The main target audience of the application is still adolescents and young people, which provide the main growth in the popularity of the application. We can also say that users have matured, since the solvent audience is also fully represented on the site.
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The main target audience of the application is still adolescents and young people, which provide the main growth in the popularity of the application. We can also say that users have matured, since the solvent audience is also fully represented on the site.
According to a TikTok representative announced at the conference "#Realtime Marketing", the monthly audience of TikTok in January 2020 amounted to 18 million active users, although in May 2019 their number did not exceed 8 million. Of these, 60% are women. 40% are men. Children and adolescents make up 43% of the audience.
TikTok demography
The second, most massively represented age group - from 18 to 34 years old - makes up 33% of the total TikTok audience. Of these, the main number falls on paying users aged 25 to 34 years - 21%. However, in the segment of the audience of TikTok, 40% are users under the age of 18. It is at their expense that the active growth of application users is taking place. For example, as tiktok free books state, the share of authors under the age of 18 grew by 40% in 2018, according to Brand Analytics. Today, Oberlo's research tells us that TikTok has 800 million active users worldwide, and 41% of TikTok users are between the ages of 16 and 24.
Promotion on TikTok
Despite the widespread belief that content on TikTok is "complete trash", one in seven Russians uses the video service, which attracts advertisers. Coca Cola, PepsiCo, McDonald's, Mail.ru and other large companies have already mastered promotion with the help of tiktokers, and Tiktok marketing PDF is in high demand. And according to the Conviva report, many sports, news and streaming brands abroad actively use the social network to distribute their content and attract new users.
As we said earlier, TikTok is a social platform that focuses on creative content and mainly native advertising, and user engagement is quite high compared to other social networks. That is why the application is used as an opportunity to increase brand awareness, increase reach and attract a loyal audience ready to take a targeted action.
But who is advertising on an app like TikTok good for? For sure, you should read some TikTok free book download at first, but it's safe to say that promotion will suit almost any account.